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3 Web Design Trends to Look Out for in 2015

It’s now 2015, and users have more access to the internet than ever, with the increased availability of wifi hotspots, smartphones and faster megabit speeds. With that, many new websites are using a dynamic combination of copy, artwork, video, and animation to tell a story and draw the user in. Other websites, while not as dynamic, provide consistent experiences across multiple devices. Sensory digital experiences and the continuing rise of responsive design will be a growing part of web design trends in 2015.

Websites with Incredible Sensory Experiences

Websites no longer have to be static walls of text. Hardware, software, and browser capabilities have greatly improved over the past few years, allowing companies and brands to create online experiences that have never existed before. Some websites are utilizing animation to bring concepts to life, while others create incredibly immersive experiences. Faster internet speeds make higher-quality video and animation accessible. In effect, these websites are highly engaging and users tend to stick around a bit longer instead of navigating away.

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Destiny Planet View (destinyplanetview.com)
A website to promote Bungie’s new first-person shooter video game, Destiny.
Think Google Maps, for a video game environment.

 

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Five Minutes (fiveminutes.gs)
A point & click interactive zombie story with video.

 

More Scrolling & Storytelling

Since browsers can support more dynamic content, websites no longer have to be static walls of text and imagery. Pages can be longer with less clicking around, as well as more engaging to the user by telling a story. Many of these websites utilize responsive design for beautiful, consistent, and accessible experiences across multiple devices.


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Playground Inc. (playgroundinc.com)
A website for a digital agency.

 

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Oscar NY (hioscar.com)
A website for a new health insurance company in New York state.

 

Responsive Web Design is More Important Than Ever

More users are accessing websites from multiple devices, on a wide range of screen sizes. Websites that are not mobile optimized run the risk of leaving their users frustrated and less likely to return. In sum, websites that are no responsive are potentially losing customers and money. With the exception of highly dynamic websites that require a larger screen for the most immersive experience, websites that do not provide a mobile experience may also be penalized by Google, with an impact SEO [1]. The rising popularity of larger mobile phones has also changed the way users interact with their screens – almost 50% of smartphone owners use their phone with one hand, and approximately 67% of them use their right hand [2]. Customized responsive design solutions would be the most effective in making a website accessible across the board for the multitude of new mobile devices on the market.

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Wonderful Colorado (wonderfulcolorado.com)
A website for a Colorado Ski Lodge.

 

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Polygon (polygon.com)
A website dedicated to video games, art, and media.

 

Do you agree? Disagree? Let us know in the comments below!

Sources:
[1] https://medium.com/@ryanallen_com/google-may-penalize-non-mobile-friendly-sites-a8fa7c1fab0b
[2] http://www.uxmatters.com/mt/archives/2013/02/how-do-users-really-hold-mobile-devices.php

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