Our Blog

Brand Advertising: SEM vs SEO
There are a lot of options for getting your site noticed by customers on the web, and most of them are useful to some degree, but knowing which methods to use, when to use them, and how to apply them most forcefully and cost-effectively can be a challenge for even the most savvy business owner.
So, let’s look at the uses and strategies for three of the most common and effective tools: paid advertising, such as Google Adwords and similar products, Search Engine Marketing (SEM), and Search Engine Optimization (SEO).
Search Engine Marketing
This is a wide discipline that includes any type of online brand advertising, social media outreach, articles, as well as the narrower practice of SEO. All are intended to increase the overall visibility of a site on the web, and drive traffic to your business.
Paid Advertising
The most widely used advertising methods are paid search results, which involves paying search engines for high rankings based on relevant search terms, and pay-per-click ads. Both of these can be effective drivers of traffic and bring folks to your door, but there are times to use them and times to avoid them.
Paid advertising products like Google Adwords are particularly useful for sites where the customer purchases something directly from the site. A site that collects contact information will get best results with an incentive for the visitor to leave that information, which is why coupons, contests and giveaways have become so common on the modern web. Paid advertising can also be helpful to jump-start a long-term SEO strategy, particularly in fields where the keywords are highly competitive.
Paid advertising should not be used for sites that are not optimized or have older, outdated designs which are not ready for the traffic. Before we go into that further, let’s look at:
Search Engine Optimization (SEO)
This is the basic fundamental of Search Engine Marketing. This is where you start. For older sites, or sites that were not designed with SEO in mind, you have to begin here, as visits to your site that arise out of natural search results are higher-quality than any that you may gain from paid leads.
Usually, doing a SEO makeover on your site is a good time to look at its friendliness, functionality, and your overall branding strategy. If you’re beginning a site from the ground up, you should build SEO into your design from day one.
SEO means that the design of your site itself is intended to drive higher search results, including the language used in the site content, as well as the underpinnings of the site that operate out of the customer’s view.
Effective SEO design means SEM strategies you invest in will get more traction from day one, and deliver a higher return on investment. Spending money to drive search results for a site that is not optimized for them is a poor investment.
Remember this most important point:
You Never Get a Second Chance to Make a First Impression
Think of your website as a storefront, a business that people will walk into. If you had a location like this, you wouldn’t say to yourself “I think I’ll spend a lot of money on commercials, then later I’ll clean this place up, put in some lights, and maybe install a floor.”
The first, best thing you can do for yourself and your business is have your website design be functional and friendly to visitors. Then, make sure it is ready for advertising, by making the site as supportive to your marketing strategy as possible.
Then, and only then, are you ready to roll out the welcome mat with smart, well-invested advertising dollars.
Still have questions? Write to us at TVI Designs, and one of our experts will be happy to review your site and your strategies.
Attractive section of content. I just stumbled upon your web site and in accession capital to assert that I get
actually enjoyed account your blog posts. Any way
I will be subscribing to your feeds and even I achievement you
access consistently rapidly.
total revenue ‘ and all of these tracked statistics need
to be analyzed and viewed in relation to the whole
campaign for a single brand. If your website incorporates buttons
for sharing to social media websites, you make it very easy for people to let their friends know about your
site. It is important to completely fill out your profile with all
the information that Google requires.
My website; seo optimization
What’s up, after reading this remarkable paragraph i am as well cheerful to share my know-how here with mates.
Feel free to surf to my blog post Buy Lean Muscle Formula
I know this web page gives quality depending articles or reviews and extra stuff, is there any other site which provides these information in quality?
my web page; Natural Garcinia Cambogia Pills
This paragraph is really a good one it helps new net people,
who are wishing in favor of blogging.
Feel free to surf to my blog Buy PUre capsicum plus
Wow, incredible blog layout! How long have
you been blogging for? you make blogging look easy.
The overall look of your website is great, as well
as the content!
Look into my web blog treatment for knee pain
Hi this is kinda of off topic but I was wondering if blogs use
WYSIWYG editors or if you have to manually code with HTML.
I’m starting a blog soon but have no coding expertise so I wanted to
get advice from someone with experience. Any help would be greatly appreciated!
My web-site … proteine supplementen
After I originally commented I appear to have clicked on the -Notify me when new comments are added- checkbox and now each time
a comment is added I get 4 emails with the same comment. Perhaps there is an easy method
you can remove me from that service? Appreciate it!
Stop by my web site: austin search engine optimization (http://www.soloromanas.com)
It’s a pity you don’t have a donate button! I’d without a
doubt donate to this brilliant blog! I suppose
for now i’ll settle for book-marking and adding your RSS feed to my Google account.
I look forward to new updates and will share this website with my Facebook group.
Chat soon!
Feel free to surf to my web site; Supra cleanse 350 Cleanse
Whats up very nice web site!! Man .. Excellent ..
Amazing .. I will bookmark your site and take the feeds additionally?
I’m satisfied to seek out numerous useful information right here in the put up,
we need develop extra strategies in this regard, thanks
for sharing. . . . . .
Feel free to visit my web page … Pure Cambogia Ultra
Thank you for any other great article. The place else could anyone get that kind of information in such an ideal means of writing?
I’ve a presentation next week, and I’m on the look for such
info.
Look into my web blog; Xtreme Nitro Review
My partner and I stumbled over here from a different
website and thought I might as well check things out.
I like what I see so now i am following you. Look forward
to looking at your web page again.
my web site: how do i get smooth skin
Link exchange is nothing else however it is only placing
the other person’s web site link on your page at proper place and other person will also do same in favor of you.
my web page :: fastest muscle building supplement
I am sure this paragraph has touched all the internet people, its
really really nice piece of writing on building up new
weblog.
My page: Elite Test Supplement
Greetings from Ohio! I’m bored to death at work
so I decided to check out your site on my iphone during
lunch break. I enjoy the info you provide here
and can’t wait to take a look when I get home. I’m surprised at how quick your
blog loaded on my cell phone .. I’m not even using WIFI,
just 3G .. Anyways, excellent site!
Feel free to visit my page … Cellan Diet (http://theoneworldstudio.com/view_topic.php?tid=142)
Hi there, this weekend is nice in favor of me,
as this moment i am reading this enormous informative
paragraph here at my house.
Here is my web-site :: gluten free diets
In fact no matter if someone doesn’t understand then its
up to other viewers that they will assist, so here it takes place.
Feel free to visit my site; natural garcinia weight loss – http://www.cannibalreviews.com/,
Greate pieces. Keep posting such kind of info on your blog.
Im really impressed by your blog.
Hello there, You have done an excellent job. I’ll certainly digg it and
in my opinion suggest to my friends. I am sure they will be benefited from this web site.
Here is my homepage :: Pure Nitrate and testo up max
It’s awesome designed for me to have a web site, which is valuable designed for my
know-how. thanks admin
my blog :: Muscle Max Nitric OXide
I’m gone to say to my little brother, that he
should also go to see this webpage on regular basis to get updated from latest gossip.
Feel free to surf to my blog post … Rev Testa and muscle rev xtreme
Awesome site you have here but I was wondering if you knew of any community forums that cover the same topics talked about here?
I’d really like to be a part of community
where I can get comments from other experienced people
that share the same interest. If you have any recommendations, please let me know.
Bless you!
Here is my blog :: No2 Maximus diet
I do believe all of the concepts you’ve offered on your post.
They’re really convincing and will definitely work.
Still, the posts are very brief for starters.
May you please lengthen them a little from next time?
Thank you for the post.
For an incredible answer please check out this site: Natasha skin care
Do you have any video of that? I’d care to find out some additional information.
Take a look at my web page t-90 xplode Ingredients
hello!,I love your writing very much! share we keep in touch
extra approximately your article on AOL? I require a specialist in this area to
resolve my problem. May be that’s you! Looking ahead to look
you.
My web-site: buy new age garcinia
Informative article, just what I was looking for.
my web-site – health pads
Hurrah, that’s what I was searching for, what a data! present here
at this webpage, thanks admin of this website.
My page; bodybuiling workouts
Fantastic website you have here but I was curious if you knew of any discussion boards that
cover the same topics discussed in this article?
I’d really like to be a part of group where I can get comments from other experienced individuals that share the same interest.
If you have any recommendations, please let me know.
Many thanks!
my web blog original life
Have you ever considered writing an ebook or guest authoring
on other blogs? I have a blog based on the same subjects you discuss and would love to have you share some stories/information. I know
my audience would enjoy your work. If you’re even remotely interested, feel free
to send me an e-mail.
My web blog :: AlphaGenix Testosterone Booster (Kimberley)
I know this if off topic but I’m looking into starting my own weblog and was wondering what all is required to
get setup? I’m assuming having a blog like yours
would cost a pretty penny? I’m not very web smart so I’m not 100% positive.
Any tips or advice would be greatly appreciated.
Appreciate it
my blog post … healthy diets
Puis-je vous prendre deuх oս trois phrases sur mon site web perso ?
Feel free to ѵisit my web site; http://www.youbaise.tv/
Thanks a bunch for sharing this with all of us
you really recognize what you are talking about!
Bookmarked. Kindly also discuss with my site =). We could
have a hyperlink alternate contract between us
my website Health App
Jе suis touսt à fait d’accord avec toi
Here is my homepagе – partouze hard