Branding

Naming
The right name can make the difference between a memorable brand, and one that goes unnoticed. Our team can develop corporate names, product names and entire naming architectures to create a powerful brand and compelling messaging.

Identity Design
Creating a logo and color palette that expresses your brand's values is at the heart of identity design. Through the use of type, graphics, symbols and colors a brand is born, revived or reinvented. Does your brand identity stand the test of time? It is the consistent image people have and the memory that endures of a product, service or company. We research the category, competition, marketing platforms and client requirements to develop recognizable and powerful identities. View some of identity design work.

Audio and Motion
We strive to create long lasting brands that have impact beyond just design and copy. Giving a brand motion and sound is an important component of creating a brand experience that meets the needs of today and tomorrow. An audio component can be another powerful brand tool, and animation gives the brand a dynamic nature, evident online and in other digital platforms.

Brand Guidelines
A brand is an asset which needs to be managed carefully. We know how to build a wide variety of tools, from logo usage guidelines to comprehensive brand guidelines. We make sure your partners and vendors meet your standards and consistently convey your brand's message.

Other Things We Do
Our Digits
  • 37 West 39th St., Suite 906
    New York, NY 10018
    t. 212.213.2740 | f. 212.213.2754