Archive for Best Practices

5 Reasons Your Content Marketing is Not Working

Content marketing is an ongoing process in which optimization is important. You may not get it right the first time around but avoiding some of the mistakes below may help: No Strategy in Place Many marketers agree with the importance of content marketing but many fail to document their content marketing strategy. Documenting your content […]

5 Restaurant Trends for Summer 2015

Summer is right around the corner, and we’ve compiled a list of the 5 hottest trends this season for your business. Trend #1: Get Local, Get Seasonal Think greener, healthier, fresher. Customers want locally-sourced, farm-fresh ingredients at fair prices; eat (organic, may we add!) oranges in the winter, and watermelon in summer. Look around for […]

How to Speed up Your Website

There are many different ways to speed up your website after analyzing load time with utilities like Pingdom or Google’s PageSpeed Insights, but it all comes down to how it was built in the first place. Thought needs to be given not only on how to make a site visually appealing, but on how fast […]

3 Web Design Trends to Look Out for in 2015

It’s now 2015, and users have more access to the internet than ever, with the increased availability of wifi hotspots, smartphones and faster megabit speeds. With that, many new websites are using a dynamic combination of copy, artwork, video, and animation to tell a story and draw the user in. Other websites, while not as […]

There Is No Fold: The truth about website conversions, Part Two

Hearing people talk to about how information on their website needs to be  “above the fold” is almost as annoying as hearing how a design needs to “pop” more (The Oatmeal has a great comic on the subject that also hangs in our office). In Part One of this blog post we took the red […]

There Is No Fold: The truth about website conversions, Part One

There is the longstanding idea that cramming material “above the fold” on your website will increase conversion rates . After all, who is going to scroll down to read anything else? The belief is that if the user does not see your calls to action or every piece of information as soon as they come to […]

TVI’s Recruitment Cocktails: Recruiting the Best Marketing and Design Talent

For those of you in the know, TVI started a new initiative called the “G2KT (Get To Know TVI) Recruitment Cocktails”.  As a relatively new recruiting initiative, it is currently into its third month.  Given the name, some of you would probably guess it is an event where possible candidates meet the TVI team; have […]

5 Holiday Marketing Tips to Bring more Business into your Restaurant

The holidays can be a lot of fun, but they can also be a business challenge. This is the time of year when the arena is most competitive, when the most business is up for grabs, when spending reaches a fever pitch. The nice thing about it is that the season and the way it […]

How to Follow Up After a Career Fair

You did it all correctly. You went to the career fair, you shook hands, you introduced yourself, made your hiring materials like resume and links to online portfolios available, you were dazzling. So, where are all the calls? Where are the e-mails asking for interviews? Why, oh why, is there nothing but the sound of […]

Good Customer Service: Telling a Customer When They’re Wrong

We’ve all heard the saying, “the customer is always right”. Any of you out there who have the joy of working with customers/clients also knows this is not exactly the truth. (Sometimes it’s an outright lie.) In fact, the spirit of the statement is not that your customer is right – it’s that you should […]

The Basics of Branding

One question I’m asked over and over again in this business is “What’s all this about branding?” Often times, the true, underlying question I’m being asked is “What does an agency even do, that I should pay you to do it?” “Brand Strategy” can sometimes seem like a process that only applies to massive, well-recognized […]

How to Say NO to a Client

In the world of marketing it’s almost a truism that you never say no to a client. After all, we’re in a service-based industry and we’re here to fulfill the needs of our customers. Doing what they ask us to do is how we make our living. (Some agencies even make it part of their core […]

5 CSS Tricks to help you code faster

CSS is something that I (and millions of web design masterminds) use every day. Some days you love it. Some days? You hate it. But here are 5 CSS tricks to help you work better on the days when you hate it: Absolute Loves Relative It’s surprising that this isn’t a well known fact about […]

How to Get That Design Job You’ve Been Eyeing

It’s that time of year… Seniors in art programs are completing their final design courses, prepping for exhibitions, and most importantly, trying to land a job for after they graduate! So how can a recent grad make his/her application stand out from the hundreds that potential agencies have to look through? Follow the instructions for […]

Picking the Right Program for Your Creative Agency Job

As a designer there are a lot of programs you need to know. The suite of Adobe programs are the standard for most designers but with so many to choose from, it can be confusing if you’re just starting out at a creative agency. Each program is complex and specifically designed to take care of […]

Web Design Trends That are Seriously out of Date

Web design trends come and go very fast and that turnover is building up speed. With different technologies springing up every day, your site has to conform to them almost seamlessly to be effective. Just imagine a world without smart phones or tablets. (So, like, 10 years ago.) Back then there was little use for […]

Why Do I Need Landing Pages?

Landing pages are a key tool to online marketing, and the more you have, the better off you are. Why? Because it’s the easiest way to tell your customer (and their search engine) that you have what they’re looking for is with a landing page. Landing pages are web pages that target a specific need […]

How to Market a Restaurant: Coupon Marketing

When you think about how to market a restaurant, “coupons” are usually one of the first things that come to mind. Coupons can bring in new customers, encourage repeat business from old customers, and provide valuable insights into consumer behavior. But, as with all things, there’s a right way and a wrong way to use […]

Responsive Websites Explained

In the U.S. there are currently an estimated 327.6 million active wireless customer connections.  This means there are more active broadband tablets, cell phones, and other mobile devices than U.S. citizens.  In March of this year, Nielsen, a leading global information and measurement company, proclaimed that smartphones account for half of all mobile phones in […]

Leadership vs. Management. How we can all be leaders.

I recently finished a leadership course at NYU and wrote on the topic of management vs. leadership. Can anyone be a leader or are they a special breed of people? While we often see leaders in media as charismatic visionaries or people with exceptional oratory talents who can inspire others, there are many people in […]

10 Ways to Not Land an Interview or a Job at TVI

We know the job hunting process is a pain. We’ve all been there. Part of our culture at TVI is to always be learning from our mistakes and teaching each other so we don’t repeat them again. We are also extremely detail oriented and want to work with the best! Here are 10 reasons why […]

Steve Ballmer’s Words of Wisdom

There is so much advice out there for entrepreneurs in technology that sometimes it is no different than the noise we hear on Twitter, Facebook or just on the streets. While I appreciate all the advice and definitely can learn from other people’s experience I’ve learned one thing over the years which I think is […]