Archive for Design

3 Web Design Trends to Look Out for in 2015

It’s now 2015, and users have more access to the internet than ever, with the increased availability of wifi hotspots, smartphones and faster megabit speeds. With that, many new websites are using a dynamic combination of copy, artwork, video, and animation to tell a story and draw the user in. Other websites, while not as […]

There Is No Fold: The truth about website conversions, Part Two

Hearing people talk to about how information on their website needs to be  “above the fold” is almost as annoying as hearing how a design needs to “pop” more (The Oatmeal has a great comic on the subject that also hangs in our office). In Part One of this blog post we took the red […]

There Is No Fold: The truth about website conversions, Part One

There is the longstanding idea that cramming material “above the fold” on your website will increase conversion rates . After all, who is going to scroll down to read anything else? The belief is that if the user does not see your calls to action or every piece of information as soon as they come to […]

Where to get Stock Images Online

If you are a designer of any kind, whether it be print or web, chances are you’ll need to use stock images at some point in your career. While Google image search may seem like a nice shortcut, it won’t actually get you what you need since those images are not licensed for use or […]

Biggest UI Design Trends of 2013 (So Far)

It’s always good to keep up with the latest design trends. It helps broaden your style and step out of what you’re used to. I’ve noticed a few big trends this year, and I can’t wait to implement them on upcoming projects. 1. Say Goodbye to Skeuomorphism If you own an iPhone, you’ll know exactly […]

How to Get That Design Job You’ve Been Eyeing

It’s that time of year… Seniors in art programs are completing their final design courses, prepping for exhibitions, and most importantly, trying to land a job for after they graduate! So how can a recent grad make his/her application stand out from the hundreds that potential agencies have to look through? Follow the instructions for […]

Content Before Design

When it comes to designing a website, tasks have to be done in a certain order.  If these tasks are completed out of order it costs valuable time in getting a site coded and ultimately launched. Why? Well, would you write a paper before researching the topic? No, right? That’s how creating a website should […]

Picking the Right Program for Your Creative Agency Job

As a designer there are a lot of programs you need to know. The suite of Adobe programs are the standard for most designers but with so many to choose from, it can be confusing if you’re just starting out at a creative agency. Each program is complex and specifically designed to take care of […]

Restaurant Branding: From Physical to Digital

If you’re just starting to increase your restaurant’s online presence, one big thing to remember is maintaining consistency in your restaurant branding. Your business should have a consistent look both online and offline. This communicates to customers that you have an attention for detail, care about the restaurant’s branding, and want customers to immediately recognize the restaurant […]

Why NYC.GOV and TDBANK.COM Suck

It surprises me how large, successful businesses and organizations can run websites that lack design standards and even an ounce of creativity. For example, take a look at NYC.gov and tdbank.com: What do you notice? B-o-r-i-n-g, right? These sites have the potential to be far more user friendly and aesthetically pleasing than they are now. […]

The Most Obnoxious Fonts in the World

There are some fonts that are so blatantly overused and misused that every time I see them, I just want to find the person who picked them, grab them by the shoulders, and ask “Why!?” Comic Sans and Papyrus are obviously guilty, and just about everyone will agree. However, there are a few others that […]

Pick a Great Color Palette With These Free Design Tools

Every designer needs to consider color when designing for print or web (unless it’s black and white, of course). A clean and cohesive color palette is what gives a design uniformity and distinct style. Here are some great free design tools that should be bookmarked on every designer’s browser. Adobe Kuler Adobe Kuler is a […]

PR Daily Winner: GetCurious.com!

TVI, in partnership with Phillips and Company, has been awarded “Best Website” in the PR DailyMedia Relations Awards. TVI created the lauded GetCurious Website as part of Phillips and Company’s global publicity campaign to promote NASA’s Mars rover, Curiosity, which landed in Gale Crater on August 6th, 2012.  PR Daily describes award recipients as agencies who “made it look easy” to promote their […]

Just Launched: Coloredge

TVI is proud to announce the launch of the redesigned Coloredge website. Coloredge is a leading graphics company that specializes in visual communications, working with companies such as Apple, Coca Cola, Disney, Nike, and BBDO. The project had a variety of aspects that made it more challenging than usual–designing for responsive development, taking multiple sub-levels into consideration, […]

No One Wants to Visit Your Outdated Restaurant Web Site

First impressions matter.  For most restaurant customers, that impression starts with the restaurant web site. They check the map for what’s close to them and visit the website of the restaurant that sounds the tastiest. If they click on your site and have a flash back to the turn of the century chances are they […]

Five Graphic Design Items Your New Restaurant Needs

Opening a new restaurant is hard. Knowing how to market a new restaurant is even harder. In general, a good place to start once you’ve solidified your business plan and done your branding research, is to address your graphic design needs.  Start with: A Logo Every restaurant should have one – it lets customers recognize the […]

Restaurant Websites That Play Nice With Your Mobile Device

It’s crucial for a restaurant to have a presence on the web, and more importantly, smartphone access. By the end of 2013, it is predicted that there will be 1.4 billion smartphones active around the world. It’s essential for restaurant websites to be mobile-friendly so that customers can browse menus, photos, and find their information […]

Dear Five Guys, Your Boring Website Sucks

I love Five Guys. Their food is delicious, the price is right, and new stores are always popping up in various neighborhoods. Clearly, there is a demand for their burgers and fries. But you wouldn’t know any of that from looking at their website if you were we seeking a local burger joint online. What […]

Rejected: A TVI Redesign That Didn’t Make the Cut

Internally, a major focus of the TVI site redesign was to maximize usability by minimizing useless and forgettable content. While our final design accomplished this admirably, many of the concepts we drew up along the way didn’t.  The following is an initial design for the blog section that we ultimately discarded.  Why? Well let’s start […]

Sometimes, You Just Have to Rebrand

Ever heard the one about how doctors’ wives die young and shoemakers’ kids go barefoot? Well, we suffered from a little bit of that here at TVI. As a creative agency, we put so much of our attention and effort into designing gorgeous sites for our clients that we neglected updates to our own website. […]

Redesigning the TVI Website

When your business is constantly growing and changing, your brand marketing needs to evolve with it.  At TVI, we try to regularly update our brand and upgrade our website so that it accurately reflects our identity, design, technology, and content.  (Sometimes, that doesn’t happen due to prioritizing client work above internal initiatives.) For our much needed 2013 […]

Rating the Superbowl Logos in Honor Of Superbowl XLVII

When it comes to positioning a brand, few have been as successful as the NFL. Each year, the Superbowl is watched by millions of people, and has an increasingly larger following around the world.  Each Superbowl has it’s own unique logo and it’s really interesting to see how every logo since 1966 has evolved in terms of […]

Just Launched: Arlington Club

TVI’s industrious design and development team is proud to announce the launch of Arlington Club’s new website.  Built around the needs of award-winning chef Laurent Tourondel and the TAO group, the website features a gorgeous multi-directional interface with easy to update menu pages and photo galleries. Throughout this project, our development team was laser focused on […]

Just Launched: LeChurro

A Little Taste of Spain Right in NYC. LeChurro.com is a small website for a new shop serving up hot, fresh churros on the Upper East Side. The web design was able to incorporate the fun look, bright colors and unique style used throughout LeChurro’s store and packaging. The addition of javascript adds some life to […]

Why Flash is Bad for Your Website

How many times have you visited a website, and encountered the following words? “Please update your Flash player.” Let’s just say that sometimes it throws me into a blinding rage. Flash was once very popular on the internet years ago, but now it can be frustrating for many users. Below are some reasons why Flash has […]

Responsive Websites Explained

In the U.S. there are currently an estimated 327.6 million active wireless customer connections.  This means there are more active broadband tablets, cell phones, and other mobile devices than U.S. citizens.  In March of this year, Nielsen, a leading global information and measurement company, proclaimed that smartphones account for half of all mobile phones in […]

Is a short domain name a competitive advantage?

I’ve heard both sides of the debate that a short domain name isn’t as valuable as a brand or the product, and that it’s not a real competitive advantage. Well if I were debating that I would say that’s bullocks. Ok I admit, I’m not a great debater. That’s all I got. But I know […]

Johnny Rockets Website. A TVI Idea. – Part 2 of 2

What if Johnny Rockets were to let TVI rebuild their website? Well they haven’t, but we did it anyways–the homepage at least. We decided to address issues that we highlighted in part 1 of our Johnny Rockets website critique. Check out a fully coded TVI version of the homepage for a new Johnny Rockets website. […]

Johnny Rockets Website Critique – Part 1 of 2

I love Johnny Rockets. I’ve always enjoyed the experience of going into a their restaurants and the design elements in them. I wish I could say the same about the Johnny Rockets website. You’d think a chain as successful as Johnny Rockets would care to make the online experience  just as fun and engaging as […]