Archive for Featured

Creative New Technologies in Foodservice: Two Examples

Last week, I saw an omniscient waterfall, a self-driving car, and a bar-tending arcade cabinet. These were some of the technological wonders shared at Four A’s Create Tech conference. Such marvels came largely from in-house R&D labs or sizable marketing budgets – luxuries not often available to restaurateurs. Nevertheless, creative technology is gradually finding its […]

Restaurant Marketing Tips inspired by CreateTech 2013

The restaurant business being described as “highly competitive” is surely an understatement due to the diverse choices from which to make dining decisions.  That’s why we stress the importance of innovating and adopting ongoing restaurant marketing initiatives to differentiate from competitors.  Other industry leaders agree that it takes fearlessness when using creativity and technology in marketing.  […]

New Ways to Grow a Successful Business from Advertising Week 2013

Last week in New York city, top experts in marketing and some of the most powerful names in modern industry gathered together to discuss current trends and fundamental shifts in the industry, with an eye towards empowering marketers to be more effective. With over 90,000 attendees and almost 200 panels, Advertising Week has now grown […]

Why Do Agencies Exist? To Build Your Brand

In a previous blog post on the Basics of Branding, I talked about the importance of a company’s public identity and laid out a strategy for branding that involves several major phases. The first phase is a mental process: thinking about branding. You start by defining the promise that you will make to the public, […]

The Basics of Branding

One question I’m asked over and over again in this business is “What’s all this about branding?” Often times, the true, underlying question I’m being asked is “What does an agency even do, that I should pay you to do it?” “Brand Strategy” can sometimes seem like a process that only applies to massive, well-recognized […]

Biggest UI Design Trends of 2013 (So Far)

It’s always good to keep up with the latest design trends. It helps broaden your style and step out of what you’re used to. I’ve noticed a few big trends this year, and I can’t wait to implement them on upcoming projects. 1. Say Goodbye to Skeuomorphism If you own an iPhone, you’ll know exactly […]

Why your digital agency needs to guide your messaging

Everyone working in the modern business world knows that there are a lot of ways to reach customers that didn’t exist five or ten years ago. And  new marketing and advertising methods are popping up every day. More and more, technology and the amount of information available about potential markets and customer attitudes guide messaging […]

Brand Advertising: SEM vs SEO

There are a lot of options for getting your site noticed by customers on the web, and most of them are useful to some degree, but knowing which methods to use, when to use them, and how to apply them most forcefully and cost-effectively can be a challenge for even the most savvy business owner. […]

Content Before Design

When it comes to designing a website, tasks have to be done in a certain order.  If these tasks are completed out of order it costs valuable time in getting a site coded and ultimately launched. Why? Well, would you write a paper before researching the topic? No, right? That’s how creating a website should […]

How to market a restaurant: 3 Sites you NEED to be on

There is no clear cut answer to the question of ‘how to market a restaurant?’ but there is a clear cut answer to ‘what 3 websites does my restaurant need to be on?’ to get more exposure: Opentable OpenTable can increse profits by helping you seat more diners, take more reservations, and turn casual customers […]

Tips for Video Shoots: Youtube Marketing

Youtube is a great place to advertise and creating a video can be fun – but it  requires a lot of work and planning to make your videos look professional and suitable for youtube marketing. Below are a few tips to help you get the best out of your next shoot. Multiple Cameras Now I’m […]

Restaurant Branding: From Physical to Digital

If you’re just starting to increase your restaurant’s online presence, one big thing to remember is maintaining consistency in your restaurant branding. Your business should have a consistent look both online and offline. This communicates to customers that you have an attention for detail, care about the restaurant’s branding, and want customers to immediately recognize the restaurant […]

Web Design Trends That are Seriously out of Date

Web design trends come and go very fast and that turnover is building up speed. With different technologies springing up every day, your site has to conform to them almost seamlessly to be effective. Just imagine a world without smart phones or tablets. (So, like, 10 years ago.) Back then there was little use for […]

SEO Tips: How Web Development Affects Your SEO

When a company’s management orders up a new website, they generally do so with only design elements in mind. Frequently, the assumption is that a creative agency should be hired to do the creative work and that true SEO tasks should be handled later on by someone further down the pipeline. At TVI, this drives […]