Archive for Technology

5 Restaurant Trends for Summer 2015

Summer is right around the corner, and we’ve compiled a list of the 5 hottest trends this season for your business. Trend #1: Get Local, Get Seasonal Think greener, healthier, fresher. Customers want locally-sourced, farm-fresh ingredients at fair prices; eat (organic, may we add!) oranges in the winter, and watermelon in summer. Look around for […]

How Wi-Fi Can Grow Your Local Business

What do the iPhone 5S, Samsung Galaxy, Nexus 5 and HTC One all have in common?  At some point soon, hopefully today, a person will walk into your business with one in their pocket.  Fortunately for businesses with physical locations, each of those smartphones represents an endless stream of valuable consumer data and psychographic information. […]

Creative New Technologies in Foodservice: Two Examples

Last week, I saw an omniscient waterfall, a self-driving car, and a bar-tending arcade cabinet. These were some of the technological wonders shared at Four A’s Create Tech conference. Such marvels came largely from in-house R&D labs or sizable marketing budgets – luxuries not often available to restaurateurs. Nevertheless, creative technology is gradually finding its […]

3 Tips For Using Social Media

Correctly implementing social media for your company is critical in today’s marketplace – with more customers interacting online, social media is a valuable outlet for engaging them. While implementing social media campaigns that work isn’t a stroll through the park, neither is it rocket science. Below are 3 tips for using social media that will […]

Brand Advertising: SEM vs SEO

There are a lot of options for getting your site noticed by customers on the web, and most of them are useful to some degree, but knowing which methods to use, when to use them, and how to apply them most forcefully and cost-effectively can be a challenge for even the most savvy business owner. […]

Tips for Video Shoots: Youtube Marketing

Youtube is a great place to advertise and creating a video can be fun – but it  requires a lot of work and planning to make your videos look professional and suitable for youtube marketing. Below are a few tips to help you get the best out of your next shoot. Multiple Cameras Now I’m […]

Webdesign Trends to be Aware of in 2013

Webdesign trends can be hard to keep track of simply because they change so fast.  To help you keep abreast of changes, here are some exciting new trends that sites are using more and more: Responsive Web Design: In the past, most websites just had a version for desktop computers. Then with the advent of […]

How to Market a Restaurant: Facebook Don’ts

For most restaurants, Facebook is an integral part of their social marketing strategy. (We’ve discussed before why Facebook is an important tool when it comes to how to market a restaurant.) However, Facebook is also one of the easiest platforms via which to make a mistake you can’t recover from. How do you avoid such […]

5 Productivity Tools for the Road

A few days from now, more than 20,000 people (myself included) will be converging on Austin for SXSW. One of the keys to a successful SXSW trip is remaining productive even though you’re traveling. Here are 5 productivity tools that I find INCREDIBLY USEFUL while on the road: X Marks – Bookmark Synching and Browsing […]

3 Great Tools to Increase Productivity

When you’re running a small business, it’s hard to identify which tools increase productivity and which tools drain resources.  The three tools reviewed below increase productivity at your small business by creating an integrated email, task management and calendar experience. Try it out and let us know what you think with your comments below. Google Apps […]

Responsive Websites Explained

In the U.S. there are currently an estimated 327.6 million active wireless customer connections.  This means there are more active broadband tablets, cell phones, and other mobile devices than U.S. citizens.  In March of this year, Nielsen, a leading global information and measurement company, proclaimed that smartphones account for half of all mobile phones in […]

Steve Blank on Startups and Customer Development

I’d heard about Steve Blank but never had the opportunity to hear any of his lectures. Thoroughly enjoyed this video from Brant Cooper whose book “The Entrepreneur’s Guide to Customer Development” I just received. Educating, entertaining and enlightening presentation. Looking forward to the book. I think my favorite part of this video was the story […]

QR Codes for Small Businesses

Initially used for tracking parts in vehicle manufacturing, QR (Quick Response) codes are similar to barcodes and are now being used more by retailers to track inventory, price products and engage customers in a new way. As if Twitter, Facebook, iPhones and iPads weren’t enough! This is an abridged version of a more comprehensive post, […]

Now We’re Playing with Power .. Perception Power