How to Market a Restaurant: Discovering New Restaurants
How do customers discover new restaurants? Most marketing firms will tell you that everyone is on Facebook or Twitter (in general, they are) but the reality is that there are a multitude of other ways consumers expand their pallets and it never hurts to cover as many bases as you can when thinking about how to market a restaurant:
1. There’s an app for that
There are obvious apps like Opentable and Yelp (on which you can, to some degree, control your presence), plus cool apps like Chefs Feed which gets you access to the nation’s top chefs and their locals-only dining secrets. Ness, like Pandora, learns customers’ taste in taste and makes suggestions about great places to eat.
2. Ask a restaurant owner
In a place like NYC there are sooooo many restaurants it’s hard to keep track of them all. You know who knows about good restaurants? Other restaurant owners. Small neighborhood places usually like to lookout for one another and keep business local. Customers will frequently ask the owner/manager of restaurants they like if they know any other great places in the neighborhood.
3. Take a walk
In urban environments many great finds come about through wandering aimlessly. People get sick of eating the same thing for lunch everyday. They get sick of the 4 or 5 places closest to their job and don’t want to waste precious time outside when there is work to be done. Well it’s starting to get nice outside so remember to market to those out for a walk!