Just Launched: Coloredge
TVI is proud to announce the launch of the redesigned Coloredge website.
Coloredge is a leading graphics company that specializes in visual communications, working with companies such as Apple, Coca Cola, Disney, Nike, and BBDO. The project had a variety of aspects that made it more challenging than usual–designing for responsive development, taking multiple sub-levels into consideration, as well as redefining the overall brand experience. After thorough planning and plenty of design changes, Coloredge now has website that is clean, consistent, informative, and dependable.
Coloredge’s old website was outdated, hard to navigate. More importantly, it didn’t communicate their business effectively. It lacked cohesive branding and visuals, a solid portfolio, and information that old and new clients might be potentially looking for. Part of redesigning the site included how to reorganize Coloredge’s content and work, and making information as accessible as possible by grouping categories into sub-level pages with easy navigation. It was important to make users feel welcome and let them control their experience on the site by using methods such as image sliders and filtering.
It was also critical for the new website to use a Content Management System because of the amount of pages and content. By utilizing the WordPress CMS, employees can easily make updates to the website at any moment. In addition, the site is responsive and will automatically format the layout of the site to fit the type of device the visitor is using.
What do you think of their new website? Let us know in the comments below!