No One Wants to Visit Your Outdated Restaurant Web Site
First impressions matter. For most restaurant customers, that impression starts with the restaurant web site. They check the map for what’s close to them and visit the website of the restaurant that sounds the tastiest. If they click on your site and have a flash back to the turn of the century chances are they may go somewhere else. They may wonder if your fine establishment is even still open. (Just imagine what you’d do if you walked into a restaurant and it was still set up for Thanksgiving when it’s almost time for Easter.)
Customers are turned off by outdated information, especially when it’s located some place as easily modified as a web site. Outdated information makes it seems like you don’t care enough to keep your clients informed. If your website shows an awesome happy hour special (that you stopped honoring six weeks ago), customers will end up having an angry hour instead. This can be especially harmful if you’re a smaller location. Bad word of mouth travels fast.
The same can be said for having a useless Facebook or Twitter account. We’ve had many restaurants send us the links to add these accounts to their websites but when you visit the page it’s basically empty. What is the point of linking to an empty page? Again this seems to suggest maybe you’re not willing to reach out to your customers.
The opposite could be true too. Say you’ve got an outdated Flash website that your brother’s friend’s uncle’s next door neighbor’s teenage kid made when that was all the rage. You also have an awesome Facebook page that actually has all the latest and greatest specials and deals you offer every day. But since your brother’s friend’s uncle’s next door neighbor’s now twenty-something kid can’t be found, you have no way of adding this to your website and reaching even more people.
Did you have the most state of the art awesome website back in 2003? Do you still have the same website? Yeah, it may be time for an upgrade.