PR Daily Winner: GetCurious.com!
TVI created the lauded GetCurious Website as part of Phillips and Company’s global publicity campaign to promote NASA’s Mars rover, Curiosity, which landed in Gale Crater on August 6th, 2012. PR Daily describes award recipients as agencies who “made it look easy” to promote their client’s brands, demonstrating “what can happen when media relations pay off”.
The GetCurious website was built to provide an educational experience for anyone seeking to learn more about the Curiosity Rover’s mission, and featured advanced social media integration, multimedia, news and press releases, as well as in interactive map for landing parties taking place across the country. Mahdad Taheri, founder of TVI, described his digital agency as, “Thrilled to have our creative innovation and hard work recognized”. Taheri also thanked Philips and Company, a global public relations and leading business development consulting firm, for their partnership.
In addition to the Best Website Award, 18 other Media Relations Awards were issued. Winners are highlighted at PRDaily.com.