Redesigning the TVI Website
When your business is constantly growing and changing, your brand marketing needs to evolve with it. At TVI, we try to regularly update our brand and upgrade our website so that it accurately reflects our identity, design, technology, and content. (Sometimes, that doesn’t happen due to prioritizing client work above internal initiatives.)
For our much needed 2013 redesign, we decided that the general tone of our site should be simple in colors, layout, and communication. To show off some of our technical abilities, we chose color accents and UX effects were fun but also reflexive of the site’s responsive nature. This way, the site would be pleasing to look at as well as easy to use, regardless of your device.
The overall creative process, however, was harder. We went through a lot of the good, the bad, and the ugly. Occasionally, there was chaos. Occasionally, we had to take a step back. Occasionally, there were moments of brilliance. Throughout our process however, we worked hard to keep our business objectives in mind while still seeking to be innovative and inspired.
For our homepage, we thought hard about what we wanted people to see when they entered TVI. When clients walk into our physical space, the first thing they encounter is usually our design team hard at work – so we posted a video of just that:
For our contact us form, we wanted to craft something fun! Try typing a long name on our form and you’ll find some magically changing field sizes to reduce on screen use.
We looked to 64 Digital in the UK and listened to Julie Cottineau’s wisdom from BrandTwist to think about how color was going to be a key component of our new identity and website. It naturally flowed through to our business cards too.
Now it’s time to imagine what our 2016 redesign will be.