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Steve Blank on Startups and Customer Development

I’d heard about Steve Blank but never had the opportunity to hear any of his lectures. Thoroughly enjoyed this video from Brant Cooper whose book “The Entrepreneur’s Guide to Customer Development” I just received. Educating, entertaining and enlightening presentation. Looking forward to the book.

I think my favorite part of this video was the story of General Motor’s founder, Billy Durant. A man who built an empire in General Motors and Chevrolet, went bankrupt at the age of 75 and died managing a bowling alley in 1947. Just goes to show you the ride that an entrepreneur can go on and the stories each of us writes. But like I always say, any story can be a sad one or happy one. It just depends on where you end it. Durant’s story is still ongoing.

Steve Blank speaks to San Diego Tech Founders from Brant Cooper on Vimeo.

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