Why Email Marketing? 10 Reasons You Should Start Now
Why email marketing? You’ve probably heard of it before. And maybe even thought about doing it yourself. But if you want to make great strides in your business, you need to stop thinking and get to it!
Here are ten reasons why email marketing is something you should pursue immediately!
1. Email Marketing Helps With Customer Retention
Would you rather find new customers or keep the ones you already have coming back? The answer, of course, is you want both. But many businesses forget to take care of the customers they already have in pursuit of new ones.
This can be a horrible mistake. Some economists estimate the cost of obtaining a new customer as five times higher than that of retaining an existing one. There are even estimates as high as twelve times.
Of course the real number varies from industry to industry, and even company to company, but the fact remains that retaining existing companies is cheaper. And that makes sense. They are already there!
Email marketing allows you to build loyalty and keep existing customers coming back. And the loyal customers are the ones you want! These are the ones that will keep buying, and also the ones that will tell others to buy from you as well.
2. Email Marketing Is Cost Effective
Still sending out direct mailings to your customers?
You can save on printing costs by emailing rather than sending out printed materials. No ink, no paper, no postage. The savings can be immense. But there is another level of cost-cutting in this equation: transitioning from variable cost to fixed cost.
With traditional print marketing you pay more as your print and send more. But with QuickSendIt, TVI’s preferred email marketing service partner, you can buy unlimited monthly packages – essentially turning your variable mailing cost into a predictable, fixed cost.
And if you don’t plan on sending too many email campaigns, QuickSendIt has a pay-as-you-go option where you only pay when you send.
3. Email Marketing Works
People wouldn’t be raving about email marketing if it wasn’t effective, right?
The Direct Marketing Association has estimated that, on average, for each $1 companies spend on email marketing they see a return of approximately $40. While, again, this number varies by industry (and by company), the verdict is in: email marketing works!
4. Email Marketing Is Immediate
On top of being more costly, traditional forms of marketing are also more time consuming.
With email marketing, you don’t have to wait to promote your next campaign. An email can be created quickly and delivered immediately.
5. Email Marketing Is Measurable
Wouldn’t it be great if you could actually see the results of each marketing campaign? With email marketing you can!
Email marketing metrics can be easily measured because it is all done electronically. With QuickSendIt, for example, you will have built-in analytics to show you anything you could possibly want to see about your campaigns. You can see how many people opened the email how many people clicked on the links, who those people were, and even what device they used to view the email.
6. Email Marketing Allows You To Interact
With email, you can actively speak to your audience. This helps in converting leads into customers, and building report and loyalty with existing ones.
Had a special event and want to know what people thought about it? Email them! You can simply ask them to reply directly to the email with their thoughts or set up a free survey through a service like SurveyMonkey.
This allows you to see the good and the bad of what you are doing, to see what your customers think; empowering you to make constant improvement. And improvement means more sales!
7. Email Marketing Safeguards Against Customer Movement
Businesses focusing on a local market can prevent wasting money by using email marketing. Restaurants that send direct mail are a prime example of this.
What happens when your customer moves? Their address changes. And even if they are staying within the same community, your mailing will not reach them. But your emails will! When someone moves their home address may change, but their email address will stay the same.
8. Email Marketing Allows You To Get Personal
Email marketing tools like QuickSendIt allow you to personalize each email to the recipient. This makes your interactions with customers more, well, personal. People love to be addressed by name, and email marketing allows you to send out campaigns that look like they were written specifically for each recipient.
9. Email Marketing Has A Faster Response Rate
If you are looking for a response from your customers, there is no better medium than email to ask for one. Emails asking for a response have been shown to get one within the first three days after sending.
A response from direct mailing, on the other hand, can take anywhere from a week to twelve days on average.
10. Email Marketing Enables You To Test
Want to test and optimize your campaigns so you can get better and better each time? Email marketing lets you do that!
With a quality email marketing service provider like QuickSendIt, you have the ability to test out several versions of the same email to see what your customers prefer and respond to better. For example, you can test two different subject lines to see which one gets a better open rate. This allows you to optimize future campaigns. And marketing optimization means more sales!
Bonus: Email Marketing Drives Offline Decisions
While you may be doing your marketing online, you may be doing your business offline. Again, restaurants are a great example of this – you’re not going to feed people over the internet.
Email marketing allows you to collect customer information online and help them make offline purchasing decisions.