Carnegie Deli, one of the most famous delis in New York City, came to TVI with the goal of overhauling their outdated branding, website, and e-commerce site.
Branding work included content strategy, such as copywriting for the website and products, tone of voice, color palette creation, font selection, logo updates, brand style guide for the aforementioned work.
A complete redesign of their old site allowed us to incorporate the new branding and improve the user experience. The responsive site is built with flex fields to allow Carnegie staff to easily build complex pages in the CMS that match the style of the site. New photography was commissioned to properly communicate the space and the food.
We also updated their existing online shopping cart to match the branding of the new site, including update styling, product descriptions, and product photography.
- Identity Design
- Brand Guidelines
- Website Design
- Website Development
- Content Management System
- E-Commerce Integration
- Search Engine Optimization
- Content Strategy