Traffic Campaign with Preset Objectives
New York, New York
Universal Music Group
Under a 7-day timeframe, a worldwide market leader in the music industry faced a hard deadline with a worldwide leader in the consumer electronics industry, due to a negative performance in meeting traffic numbers of an advertising deal. Learn how the team led by G.T. turned around the crisis, and traffic increased 464% in 7 days: exceeding the objective by 8%, while spending 6% under the budget allocated for this situation.
Our services for Traffic Campaign with Preset Objectives include:
- Search Engine Optimization
- Search Engine Marketing
- Email Campaign Management
- Content Strategy
Building on existing but outdated audience segmentation work, and drawing upon insights gained from an iterative optimization process initiated from the moment the team stepped in, a deep audit was performed into SEO, SEM and Social Media engagements.
With the output of the audit and archetype work, the team was able to create a brief that clearly defined the campaign goals, giving the brand a 6-day tactical plan for moving forward.
In 7 days, the crisis situation was turned around, and traffic increased 464% in 7 days: exceeding the objective by 8%, while spending 6% under the budget allocated for this engagement. The board meeting between the 2 worldwide leaders was concluded by a contract renewal.
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