RANKING & TRAFFIC CAMPAIGN
New York, New York
Universal Music Group
Engaged in a 12-month traffic-driving campaign, tasked with pre-defined quantitative goals. Learn how the team led by G.T. achieved Universal Music Group’s goals in 3 months, and traffic increased 202% compared to its previous agency, while respecting the same cost tolerance. Read More…
Our services for RANKING & TRAFFIC CAMPAIGN include:
- Search Engine Optimization
- Search Engine Marketing
- Email Campaign Management
- Content Strategy
The program consisted of creating search engine marketing strategies designed to identify hits among web audiences (best selling album artist are not necessarily hits drivers in the Web music space). This combined with performance tiering strategies enabled to focus search costs towards artists that generated the most video views.
While SEM strategies can vary, the ROI from an effective SEM campaign can prove to be incredibly successful when a written and followed plan is executed to its full potential. The program targeted specific head terms that had a high yield of traffic for top searches.
Subsequently, a contextual banner campaign was designed based on search learnings.
The program helped the Universal Music Group to achieve traffic goals in three months. In just 3 months (1/4 through the contract), the goals were achieved and increased by 202% while respecting budget tolerance. View the Chart on the right for more info.
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